High Bar at The Rowan

Situated on the rooftop of the tallest building in downtown Palm Springs, you will find “High Bar”, a refreshing pool bar oasis. Delectable drinks, fine finger foods, vivid vistas—it's a no-fail recipe for living the “high life”. With such a fun project at our fingertips, the complete brand system included naming, a logo system, custom illustrations, and playful brand voice that we applied to various touchpoints throughout the pool bar at The Kimpton Rowan Hotel.

With a lush backdrop and warm wood tones, we wanted to complement the environment with a fun blue and pink color palette inspired by the sparkling pool water and dreamy sunsets. The vibe is refreshing and playful by day, yet swank and seductive once the sun sets and the stars emerge overhead.