Mar Monte Hotel
KHP engaged Farm Design as creative partners to reinvigorate the Hyatt Centric Hotel in Santa Barbara, CA. The task was to rename the historic property, reimagine the hotel experience and strategically develop a new identity that would once again attract locals & destination travelers alike.
Strategy
Research
Positioning
Brand Architecture
Brand Platform
Messaging
Identity
Naming
Logo Design
Brand Architecture
Visual Design System
Brand Guidelines






















