Schau

Feed your Instincts


Schau Cookware is an outdoor camping cast iron brand built for adventure. The premium, multi-purpose pot provides the urban outdoorsmen the versatility and confidence to cook greatly in the vast and expansive outdoors. Their motto "Feed Your Instincts" is a philosophy that goes deeper than good eating—it's about feeding the inner wild child. Schau sparks the fire within us and fuels our hunger for something more.

Strategy

Research
Positioning
Brand Platform
Messaging

Identity

Logo Design
Illustration & Animation
Tone & Voice
Visual Design System

Experience

Packaging
Branded Environments
Print Collateral

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Primal Roots

Among the hustle of modernity, there is a longing for a simpler and slower way to live. An animal instinct calling us back to our hunter-gatherer roots. A way of life that reconnects us to the wild.

We saw an opportunity to evolve the Schau brand to embody more than just a cookware line, but a lifestyle—connecting food with the outdoors and bringing a sense of place to the plate. In the spirit of connecting humans back to our primal roots, we challenge the urban outdoorsmen to master the fire, cook with fresh ingredients, and feed their instincts.

Thinking Outside…

Leaning more into a premium space, our approach was to keep the exterior packaging intentionally minimal, allowing the focus to be on the box construction. A primary feature is the clamshell box closure with a keyhole that frames the cast-iron embossed logo. The expectation shifts upon opening the box, with a contrast of bold pattern and brand voice to juxtapose against the sophisticated shell.

Use Your Outdoor Voice

Our goal was to develop a brand identity system that maintained a balance between premium integrity and wild heart. The duality creates versatility within the brand, allowing touchpoints like the packaging to remain minimal while social and marketing collateral play up the adventure-seeking free-spirited persona.

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